Dubai DMC (Destination Management Company) net rates and Core B2B & wholesale travel solutions provide travel agencies, tour operators, and corporate partners with industry‑exclusive pricing on accommodations, tours, transfers, and itinerary components. These net rates form the foundation for building competitive retail products and packages that deliver strong margins, flexible customization, and professional ground support.
Unlike consumer retail pricing, net rates are wholesale prices offered exclusively to registered travel partners — not visible to the general public. Agencies can use these net rates to assemble land tour packages, multi‑day itineraries, group travel offerings, and themed travel products tailored to their markets.
What Are Dubai DMC Net Rates?
Dubai DMC net rates are consolidated wholesale prices for travel products that include:
- Hotel accommodation
- Sightseeing tours and attractions
- Ground transport and transfers
- Custom tours and multi‑day land packages
These net rates are negotiated between DMCs and service providers (hotels, tour operators, transport companies) and then extended to travel agencies at exclusive pricing. Agencies use these rates to design their own retail products, bundle experiences, and set markups to suit their strategy.
Core Components Covered by Dubai DMC Net Rates
1. Hotel Accommodation Net Rates
Net hotel rates vary by star category and volume commitments, enabling agencies to offer a range of products:
- 5‑Star Luxury Hotels: Premium net room rates for iconic properties in Downtown Dubai, Palm Jumeirah, Dubai Marina, and more.
- 4‑Star & Boutique Hotels: Mid‑tier properties with attractive net pricing for value‑conscious travelers.
- 3‑Star Hotels & Apartments: Budget and practical options with competitive wholesale rates.
- Extended Stay / Serviced Apartments: Ideal for longer itineraries or corporate groups.
Net hotel rates often come with flexible availability blocks, tiered pricing based on volume, and special seasonal allotments, allowing agencies to offer products at multiple price points.
2. Tours & Activities Net Rates
Net pricing on tours and attractions enables agencies to include value‑added experiences with strong margins. Typical wholesale tour components include:
- Desert Safari with BBQ Dinner: Competitive net rates for shared or private experiences.
- Dubai City Tours: Full‑day or half‑day tours of major landmarks with net pricing for agent use.
- Burj Khalifa Observation Deck Tickets: Net ticket options that agencies can resell or include in packages.
- Cruises (Dhow or Marina): Sightseeing and dinner cruise experiences priced at wholesale.
- Theme Parks & Attractions: Net rates for optional attractions such as water parks or cultural tours when packaged.
These net rate experiences can be offered as add‑on options or integrated fully into multi‑day retail products.
3. Ground Transfers & Transport Net Rates
Efficient ground logistics are a key component of tour packages. Net rates typically include:
- Shared SIC Transfers: Seat‑in‑coach transfers at budget‑friendly net pricing.
- Private Transfers: Dedicated vehicles at wholesale rates for flexibility and convenience.
- Luxury Transport Options: Premium vehicle net pricing for corporate or premium retail products.
Agencies can package these into their offerings — for airport transfers, inter‑city routes (e.g., Dubai to Abu Dhabi), and daily tour transport.
Typical Core B2B & Wholesale Net Pricing Ranges
Note that the figures below represent indicative wholesale net rates that agencies commonly work with. Actual net pricing depends on volume, negotiated contracts, seasonality, and partner terms.
Hotel Net Rate Examples (per night, approximate):
- 5‑Star Luxury Hotels: negotiable wholesale ranges based on property and season
- 4‑Star Hotels: mid‑tier wholesale pricing
- 3‑Star & Budget Hotels: base wholesale rates
Tour & Activity Net Rate Examples (approximate per person):
- Desert Safari (BBQ): AED 99–145
- Dubai City Tour: AED 89
- Burj Khalifa Ticket: AED 149
- Dubai Marina Cruise: AED 79
- Abu Dhabi Full‑Day Tour: AED 72
Transfers Net Rate Examples (per person or per vehicle):
- SIC Shared Transfers: AED 30–60 per person
- Private Transfers: AED 80–250 per vehicle
Wholesale Package Net Ranges (indicative, per person):
- 3–4 Day Dubai Land Package: AED 900–1,800
- 5–7 Day Dubai + UAE Extensions: AED 1,500–3,000
These net rates give agencies a baseline for creating profitable retail products with flexible margins.
How Agencies Use Dubai DMC Net Rates
1. Build Retail Packages
Agencies combine net‑priced hotels, tours, and transfers to create:
- Land tour packages
- Multi‑day itineraries
- Thematic products (luxury, family, adventure, cultural)
- Group quotes and incentive travel products
Net rates enable tailored offers for different market segments.
2. Flexible Markups
Wholesale net rates allow agencies to apply their own pricing strategy based on:
- Competitive positioning in the source market
- Target traveler segment (luxury, budget, family)
- Desired margin requirements
Markup freedom ensures agencies can tailor pricing without eroding profitability.
3. Dynamic Itinerary Customization
Net rate access allows agencies to mix and match:
- Hotel categories
- Tour combinations
- Transfer levels
- Optional add‑ons such as VIP tickets or private guides
This flexibility enhances product differentiation.
4. Volume‑Based Discounts
Larger booking volumes or committed allotments often unlock:
- Improved net room rates
- Enhanced tour commissions
- Seasonal inventory blocks
- Credit terms
Agencies with strong B2B relationships benefit from deeper net pricing tiers.
Benefits of Dubai DMC Core B2B & Wholesale Net Rates
Competitive Advantage
Wholesale net rates give agents the ability to deliver attractive retail pricing while protecting margins.
Custom Product Creation
Flexible net pricing allows agencies to design products that fit specific traveler profiles.
Enhanced Operational Support
Professional DMC partners provide ground support, guide services, and logistics management for seamless execution.
Margin Security
Net rates ensure predictable cost bases, reducing volatility in retail pricing.
Supplier Diversity
Access to a wide supplier mix — hotels, tours, transport providers — enables product differentiation.
Dubai DMC net rates and Core B2B & wholesale solutions are essential building blocks for travel agencies to create compelling Dubai tour offerings. These net rates provide the pricing flexibility, professional support, and product diversity needed to compete effectively in the global travel marketplace.
To access current Dubai DMC net rates, Core B2B wholesale pricing, and customizable package options, visit www.surprisetourism.com to book or to know more. Our team specializes in both inbound and outbound travel services tailored for agency partners and corporate clients.
