Dubai wholesale package rates represent the net, agent‑only pricing that travel agencies, tour operators, and corporate partners use to build competitive travel products for their clients. Unlike retail pricing, wholesale rates provide agencies with discounted access to hotels, tours, transfers, attractions, and itinerary components — enabling strong resale margins, better shelf pricing, and flexible multi‑day package creation.
This guide covers typical wholesale rate ranges, components included in Core B2B & wholesale packages, pricing structures, and how agencies can use these rates to build profitable Dubai offerings without detailed flight or visa pricing (which varies by market and season).
What Are Dubai Wholesale Package Rates?
Wholesale package rates are contracted, net rates offered exclusively to travel industry partners. These rates are intended to be a foundation on which agents build retail tour products for clients. A wholesale travel partner provides access to inventory that is not visible to general consumers, including:
- Wholesale hotel room blocks
- Net tours and sightseeing inventory
- Bulk attraction tickets
- Ground transfer and transport services
- Customizable land packages
These rates are usually volume‑based, seasonal, and negotiable depending on the partner relationship, booking window, and expected demand.
Core Components of Wholesale Package Rates
1. Hotel Wholesale Rates
Accommodation is one of the most significant elements of a Dubai travel package. Wholesale rates for hotels vary by category and season:
Ultra‑Luxury 5‑Star Hotels
- Dubai premium city hotels (e.g., Downtown, Palm Jumeirah, Marina)
- Net room rates typically offer discounts of 30% to 50% off published retail pricing
- Suites and premium room upgrades can also be contracted at net rates
Deluxe 4‑Star Hotels
- Comfortable mid‑luxury options with quality service and location advantages
- Wholesale room rates often yield strong margins for agency resell
Mid‑Range 3‑Star Hotels
- Practical options for value‑focused travel packages
- Wholesale pricing enables agencies to include multi‑night stays without high tour costs
Budget Hotels / Apartments
- Basic lodging near transit links or city periphery
- Ideal for cost‑conscious tour packages and extended stays
Wholesale hotel inventory is usually offered with flexible cancellation terms, blackout date considerations, and tiered pricing based on volumes.
2. Tours & Activities – Net Rates
Travel agencies resell sightseeing and activity experiences by leveraging wholesale rates on these popular offerings:
Desert Safari with BBQ Dinner
- Agent net rate typically starts from approximately AED 99–145 per person
- Includes dune bashing, cultural stops, entertainment, and dinner
Dubai City Tour (Full Day)
- Net pricing begins around AED 89 per person
- Includes sightseeing of major landmarks with professional guide services
Burj Khalifa Entry (Observation Deck)
- Wholesale tickets generally start at AED 149 per person
- Options may vary by level and time of day
Dubai Marina Cruise
- Dhow or sightseeing cruise net rates start around AED 79 per person
- Can be used in packaged evening experiences
Abu Dhabi Full‑Day Tour
- Integrated multi‑city rates begin near AED 72 per person
- Adds value to broader UAE extensions within Dubai packages
Wholesale activity rates allow agents to price packages attractively while controlling commissions and markups.
3. Ground Transfers & Transport
Ground logistics are essential to any travel product. Wholesale rates for transfers help control per‑person costs:
Seat‑in‑Coach (SIC) Transfers
- Shared transfer solutions generally range from AED 30–60 per person
- Ideal for economy and group offerings
Private Transfers
- Dedicated vehicles (sedan, SUV, minivan) range from AED 80–250 per vehicle
- Premium transfers can be included in higher‑tier B2B packages
Wholesale transfer rates allow agencies to bundle transport within land tour pricing, improving traveler convenience and increasing perceived package value.
Wholesale Multi‑Day Package Example Rates
Standard 3–4 Day Land Package
Net Price Range: AED 900–1,800 per person
(Includes wholesale hotel nights, tours, and transfers)
This type of package typically features:
- 2–3 nights in contracted hotels
- City sightseeing tour
- Desert safari experience
- Ground transfers
- Daily breakfast
Extended 5–7 Day Comprehensive Package
Net Price Range: AED 1,500–3,000 per person
(Includes more attractions and enhanced hotel categories)
Common inclusions:
- Multi‑night hotel stays in higher categories
- Abu Dhabi or Yas Island extensions
- Premium tours and experiences
- Private transfers and guide services
Actual net wholesale package rates are dynamic and depend on negotiated agreement levels, travel seasonality, and occupancy projections.
Pricing Structures in Core B2B & Wholesale
Volume & Tiered Discounts
Wholesale partners typically offer better rates based on booking volumes. Agencies that commit to larger room nights or bulk tour inventory can unlock:
- Tiered net rates
- Early payment or credit terms
- Seasonal blocks at reduced price thresholds
Seasonal Adjustments
Dubai’s peak tourism period (October–April) often sees higher base pricing, but wholesale partners may subsidize or offer season‑specific inventory discounts to agencies with proven sales performance.
Markup Flexibility
Travel agents apply markups on net rates using their own pricing strategies. Typical markups can range from 10% to 40%+ depending on competition, packaging style, and value–added services.
Why Dubai Wholesale Package Rates Matter
Competitive Retail Products
Wholesale rates enable travel agencies to build compelling retail tour offerings with attractive pricing compared to direct consumer prices.
Higher Profit Margins
Net rates improve margin potential while maintaining competitive shelf pricing across outbound and inbound markets.
Custom Packaging Freedom
Agents can mix and match hotels, tours, transfers, and attractions to create niche products (e.g., luxury, adventure, cultural, family, or corporate bundles).
Professional Support & Reliability
Reputable wholesale partners provide operations support, inventory management tools, and real‑time availability feeds for seamless booking experiences.
How to Use Wholesale Rates in Your Product Line
- Define Package Goals: Determine the traveler segment (luxury, family, adventure) and desired experience level.
- Select Hotel Categories: Use wholesale room blocks to balance quality and rate control.
- Choose Activities: Add net‑priced tours and attractions appropriate to the package theme.
- Include Ground Logistics: Add transfers using wholesale transport rates to enhance convenience.
- Set Retail Pricing: Apply strategic markups while keeping prices attractive relative to market competition.
- Support & Operations: Ensure on‑ground partner support covers itinerary execution and traveler assistance.
To access live Dubai wholesale package rates, Core B2B pricing details, or to start building custom reseller products for your agency, visit www.surprisetourism.com to book or to know more. Our team specializes in both inbound and outbound travel services with competitive wholesale solutions.
